Global Hyatt Corporation President and
CEO Mark Hoplamazian recently announced the launch of Hyatt
Andaz, the company’s newest addition to its global brand
portfolio.
Hyatt Andaz is a new luxury brand that
will allow guests to indulge their own personal sense of
comfort, life and style. Top architects and interior designers
around the world will create environments that express the
lifestyle of the customer and the personality of the
destination. Arrival and “living” areas will be
styled around an open plan, including, for example, residential
banquet facilities that feature an innovative kitchen area and
gathering spaces.
Complementing these designs, Andaz will
operate under a unique new service paradigm befitting casual
luxury. The service model will enable guests to enjoy their
experiences in an environment that is fluid, relaxed,
uncomplicated, authentic, and without pretense or attitude.
As part of the next phase of
Hyatt’s accelerating worldwide growth, the first Hyatt
Andaz will be in London, where the Great Eastern Hotel will be
rebranded this October. Development is also underway in New
York for Hyatt Andaz, including Hyatt’s recently
purchased property on Fifth Avenue at 41st Street, across from
the New York Public Library, and 75 Wall Street in Lower
Manhattan.
“I feel Hyatt is uniquely
well-suited to bring this new brand to life because style,
authenticity and great service without attitude are attributes
that are a part of Hyatt’s culture and heritage,”
Hoplamazian says. 
